2.3. Define roles c. Selecting and setting objectives d. He had realised many years ago that being a valued member of a community was the secret to a happy life. By Charles Kiiru Muhia A project report submitted in partial fulfillment of the requirement for the Masters Public Relations: Strategies and Tactics {MITCHELL HOBBS AND ALANA MANN} Mr X thought ‘coal is amazing’ Mr X was an active member of his community. Public relations are the art and social science of that link inside and outside the organization together. The process of strategy starts with planning which consist of: a. Determining Key results area b. PUBLIC RELATIONS STRATEGY For effective implementation of the Public Relations objective a Public Relations strategy is to be evolved. It describes the profession’s history and evolution, the four-step public relations process, strategies and tactics, ethical challenges, and the foundational principles followed by public relations professionals. Public relations draw purpose, and how programs. As such, provides an overview on the public relations profession. The Role of Public Relations in the Public Sector: A Comparative Analysis of Communication Strategies in the Ministry of Defence and the Police Department in Kenya.