A: Zach, you clearly don’t understand influencers because, with all due respect, there’s a ton of people that already are buying what these people are pushing. If you’re a brand thinking about getting on TikTok, and spending money, and you are worried about being compliant, again, nothing that we’re discussing right now should be taken as advice because there is no way, again, just like with the Snap platform at this moment, that you can truly guarantee whether or not the people that you’re posting your videos to are 21. E: And I think that’s why we’re seeing the huge explosion of RTD cocktails right now. MAN CAPTURES GETTYSBURG ‘GHOSTS’ IN SPINE-TINGLING VIDEO DURING TOUR OF CIVIL WAR SITE. The Truth About Tik Tok 04:43; Fantasy Football Is D&D 04:40; Oz And Fat Kid – 2020 Is A Real Life Disaster Movie 2 03:55; Oz and Fat Kid – Deceiving Door Dash Deliveries 03:42; Oz And Fat Kid – Unpopular Opinion: Plus Size Girls Are Better 03:18; Oz And Fat Kid – The Future Of Concerts 04:19; Oz And Fat Kid – Cheat Days 03:59; Oz And Fat Kid – Bezos Is Worth $200 Billion 03:59 A: From what I’ve looked at, for the brands that do it a lot, it works or they wouldn’t keep doing it, for brands that actually aren’t just dipping their toe in it. If you’re a marketer that plays around with working with employers, we’d also love to have your perspective and proof that I’m right. I don’t know if I’ve talked about this yet on the podcast. ©2020 FOX News Network, LLC. And by that I mean that when you have such a tight correlation between what you’ve previously watched and what you are going to be served up in the future, I think it creates a real homogeneity. I’d also like to give a special shout-out to my VinePair co-founder Josh Malin and the rest of the VinePair team for their support. If you’re on TikTok I’d love to hear what you think, and what you think about the platform. That would also be something that you could send an email to podcast@vinepair.com. E: My takeaway from it is there are now social platforms for all personality types. I’ll follow you. “SHE AIN’T SCARED OF NO GHOST.”, However, other commenters noted that they actually saw a person move out of the way before she came through the door. I used to be like a lot of wine people, turn my nose up at the idea, but the more I’ve been around it, it’s such a great solution for a lot of things. I think I turned it on at seven in the evening and all of a sudden Naomi came out to the couch and it was 3 a.m., and she said, “Are you coming to bed?” I said, “What? I went down the rabbit hole of looking at flair bartending, and then it was actually hard to move away from that. She can be seen looking around before she steps back inside and locks the door. There’s a little bit of that in the pure form of it, but it’s a lot about having fun and being creative and being your own person. Z: Adam, I read a lot of stories about Instagram influencers who people gave lots of money to and it turned out that they didn’t do s*** for brands. TikTok has been everywhere in 2020. And it would take them a very long time to build that same audience, but they are really engaging, and they seem like a really fun person that you’d love to grab a drink with, and they seem super accessible when they make the cocktail and they tell you a story. That’s not what Twitter is. So the Chinese version, Douyin, has links in the videos to purchase products and to tip creators like they do on the Twitch platform. Earlier on, when I was really interested in building VinePair, we weren’t interested in people just knowing about the article. This is just so stupidly obvious yet also so creative. TikTok just rewards good content. It’s easy, it lasts, the space it takes up is very small, which is great. Goslings Family Reserve Old Rum is crafted from the same incomparable Bermuda blend as the renowned Black Seal Rum. A: I guarantee you, people are buying it because that’s what these people are using. I think that people who play with it and figure it out are going to be pretty successful. So please don’t even try it mans knew what he was doing when he did it. So does the Caribbean Journal, who named it the No. But that it could last for a year I think is awesome, and I can’t believe that they’re the only people that have done this. There’s just a lot happening there, but there’s also a lot of junk to get through. It was true on Instagram. It’s definitely not going to last for a year in my fridge because I’m going to finish it. I wanted someone of a different demographic, which given the parameters of the event basically just meant someone of a different age and/or gender. Fox News Flash top entertainment headlines for September 26. That’s a hugely important thing. Z: And it gives you that really beautiful ease of service, you just pour it. A: For those of us who are ignorant, who’s Charles Joly? As that generation reaches legal drinking age and begins to shape the culture and industry around drinking, the creativity and exploration in the drinks space on TokTok is fascinating. It’s fun to watch people do that. I actually had to coax out of him his own wine. He had short grey hair and a Trump hat of his own. It’s true on Twitch, not so much for our industry but for lots of other ones, and so I agree. And so they grow pretty quickly. But what’s cool about TikTok is it’s not just about who you follow, unlike Instagram. But I don’t know, that’s not compelling content to me, personally. Brands will wait to see which ones are going to end up being the most monetizable. At the end of the day, if I don’t feel like making a cocktail, I can easily just open the fridge, put an ice cube in my rocks glass, if I want to add some citrus I will — I usually do, and you just have a great, well-made Negroni. Some of them are more monetizable than others. And the amount of creativity, I agree, is pretty fascinating. It’s not often that a social networking app becomes the subject of international intrigue, but when President Trump announced that he planned to ban the app (and then walked those plans back), it brought new attention to what had previously been thought of as a predominantly Gen Z platform. This material may not be published, broadcast, rewritten, I’m cool with that, too, but I look forward to seeing what comes out of it. These marketing people are paid way too much money to get it wrong. But what I think is cool is that there are little niches in everything. All images are used with permission or licensed. It might be entertaining for me, but I don’t know that it’s going to then cause me to go out and spend any money. I’m not seeing it as much in wine and beer, but TikTok is amazing. And I think in that regard, the platform is very exciting and very different from anything else that’s existed before it. We’ve had a lot of listeners email in and ask us what we are drinking so that we can help them discover some of the things they should be drinking. It’s someone who’s really good at making cocktails and also photographing them, and TikTok actually rewards, a little bit, the opposite. “I’m so glad I saw this,” one person commented on the second video. You’re right, I don’t think an influencer that has 3,000 followers is moving something for anyone. I felt like a lot of times I would just default to a Negroni at home when I was making cocktails, and now I figure I’ll default to other things and just have this in the fridge at all times. Before we get into today’s hot topic, which is TikTok — and if you’re not on TikTok we’re going to teach you everything you need to know about TikTok, because you’ve probably heard a lot about TikTok in the past few months — a word from our sponsor. And I have to say $3 and a Negroni is a pretty sweet deal. IRISH TOURIST CAUGHT DEFACING COLOSSEUM IN ROME, Many commenters praised the woman’s fast reaction to “fight off” the “ghost.”. Powered and implemented by FactSet Digital Solutions. As brief as possible, let’s talk about some of the stuff we’re drinking this week. I certainly watched plenty of videos of people making crazy a** concoctions but I also, and again, crotchety old man or not, I also looked at a lot of those things and thought I would never, ever, ever want to drink that. Without hesitating, the woman runs toward the door and jumps through the curtain with a punch, landing outside the door. I’m into commerce and pushing things, I’ve never seen anything get pushed through Twitter. And if you’re gonna sit here and say he was “drunk” he was drinking white claw which only has 5% alcohol. A brand like that who is doing it has figured it out and also knows who to go to. Find this rare rum on reservebar.com where, for a limited time, you’ll save $15 off your order with the code VinePair. And I think that that’s what makes the platform so exciting to so many people, and I think it is really exciting, especially for the spirit space. A: And this is the VinePair Podcast. And, again, you can argue it all you want for some of the small people, but there would not be a lot of these brands who do it over and over and over again if it didn’t work. Instead of making a full Manhattan, I just make a half recipe so it’s like a little tiny guy. E: Yeah, I’m going to have to get myself one of those little cute barrels and a little barrel aged one on the counter. That’s going to be the issue: How many people are actually following the person? But this thing is just awesome to have in the fridge. I don’t even go on to view. Cool.” And if I went out to a bar maybe I’d see if they have it and maybe I’d ask them to make it. Erica, why don’t you kick us off, what are you drinking this week? Check out what's clicking today in entertainment. I just like going on and seeing what’s going on. Legal Statement. I’m super excited to try the mixtures that they have put into the bottle, how they’ve done the citrus stabilization. But yes, I think you’re definitely taking the crotchety old man position right now. And that functionality is expected to come out on the U.S. version sometime soon. The second video has been viewed more than 1.3 million times since it was posted. It’s because they’re using AI. I’m going to go, “Huh. What I think is very interesting about TikTok is some of the largest influencers on the platform I’ve never seen before. Thanks so much for listening and we’ll see you again right here next week. Interesting. E: If you have not watched Social Dilemma already, that’s something that everyone should watch, especially you, Zach, with kids. I might go, “Wow, that guy has a bunch of cool bottles,” but I’m not going to buy some obscure black walnut liqueur just because I saw this guy make a drink with it.