Despite a following of thousands in a Facebook group, supporters managed to convince the school board to keep the name. North Richland Hills, TX 76180. Major Cheney Elementary at South Birdville, Birdville Center of Technology & Advanced Learning, Blackboard Web Community Manager Privacy Policy (Updated). ATHLETIC OFFICE - 8175478000 9100 MID CITIES BLVD North Richland Hills, TX 76182 In a highly responsive timeframe, BrandEra facilitated Zoom focus group meetings with students, school leaders and community members to hear their opinions. Cheerleaders and Mascot. In a highly responsive timeframe, BrandEra facilitated Zoom focus group meetings with students, school leaders and community members to hear their opinions. Police blocked off traffic on busy Rufe Snow Drive as the protesters marched. We will fight so hard if fight we must. In a real sign of collaboration, the stakeholder group unanimously selected a lion to be the Richland Royals mascot. Less than a week later, the district said the high school's new mascot would be the Royals. Established in 1999, it was the third high school built into the Birdville Independent School District. In spring 2020, Birdville ISD leadership chose to change the school's mascot to an identity befitting its rich traditions in a modern and relevant way. The final Royals logo embodies an attitude of confidence and pride. Options had a variety of crowns, manes and expressions. Birdville High School • 9100 Mid Cities Blvd. While Klie loves her school, she said she doesn’t love the racist undertones it promotes. ATHLETIC TRAINING. After voting to change the school mascot earlier this summer, the Birdville Independent School District has officially made the switch from the Richland High School Rebels to the Royals. The final Royals logo embodies an attitude of confidence and pride. During a rally in early June, North Richland Hills Chief of Police Jimmy Perdue told the crowd his officers were there to protect their free speech. ATHLETIC TRAINING(BOYS) schedules / rosters / news. schedules / rosters / news. Or maybe a medieval knight mascot costume, comprised of shining armour, shield and sword, is the right match for your school's athletic program? Facebook Twitter-Toggle navigation. This time around, their voices were heard and the district issued a short statement saying, "We are thoughtfully listening to our community.". … Again, stakeholders were given a chance to weigh in and a "type" of lion was selected. BrandEra quickly developed a range of lion sketches, ranging from friendly to fierce. To create a new graphic identity representative of “Royals,” the District enlisted BrandEra, a Richland High School opened in 1961 as the second high school in the Birdville Independent School District. Background. The push to make the change began gaining steam in 2015 when local Rev. BrandEra quickly developed a range of lion sketches, ranging from friendly to fierce. 817-547-8005. 817-547-8000. Richland High School is now identified as the Richland Royals. Birdville High School is home to the Birdville Hawks and hosts grades 9-12. The initial need was to bring to life exactly what a Royal is. ), RHS Releases New Logo and Mascot | September 2020. Upon this feedback, a variety of mascot samples were presented, being mindful to key descriptors such as integrity, proud, respected, responsible, leader and strong. The lion’s crown is regal and in its shadowing there is an abstract “R” thoughtfully placed in its center. The agency then developed tighter sketches followed by computer renderings, and the Richland Royals were born. SPORTS. Richland High School is now identified as the Richland Royals. ATHLETIC OFFICE - 8175478000 9100 MID CITIES BLVD North Richland Hills, TX 76182 Cheerleaders and spirit groups exist to promote good sportsmanship, good citizenship, wholesome and enthusiastic school spirit and are first and foremost representatives of their school. In spring 2020, Birdville ISD leadership chose to change the school’s mascot to an identity befitting its rich traditions in a modern and relevant way. A North Texas school is making a big change. "I want you to know I'm proud of all you all for what you're standing for and I stand with you in that regard," the chief said. For the victory waits for us! BISD affirms its commitment to ensure that people with disabilities have an equal opportunity to access online information and functionality. And our glow of pride lights up the sky! Several other branding elements were created as part of this project including: a school crest, a spirit flag, social media graphics, a hype video and a mascot rendering that will be used to create a new mascot costume. The Birdville ISD board of trustees voted to remove the "Rebels" mascot and any associated imagery from Richland High School on June 19, 2020. For assistance accessing any online information or functionality that is currently inaccessible, contact Michelle DoPorto, District Webmaster, 817-547-5799, michelle.doporto@birdvilleschools.net. schedules / rosters / news. Speaking into a bullhorn, Perdue also said he agreed that what happened to George Floyd in Minneapolis was abhorrent. Site Map. When the Birdville Hawks sweep through the air, We will seize our foes with talons bared, And keep the final goal … Richland High School is now identified as the Richland Royals. Cheerleaders and Mascot. To create a new graphic identity representative of “Royals,” the District enlisted BrandEra, a, The initial need was to bring to life exactly what a Royal is. Its gaze is forward and upward and its mane is flowing, as if it is looking and leading into the future. Birdville High School Athletics. 17-year-old branding agency, with the unusual expertise of public school marketing and brand development. schedules / rosters / news. Copyright © 2002-2020 Blackboard, Inc. All rights reserved. After voting to change the school mascot earlier this summer, the Birdville Independent School District has officially made the switch from the Richland High School Rebels … Purdue also accepted an invitation from the students to kneel with them, a powerful symbol to them that those in power are listening and understand. 817-547-8000. ATHLETIC TRAINING(GIRLS) schedules / rosters / news. ATHLETIC TRAINING. The purpose of Birdville Independent School District’s Cheerleaders and Mascots will be to promote positive school spirit for Birdville ISD’s three high schools. Kyev Tatum led the charge to update the school's mascot, young people again rallied to demand the name be changed, the school board voted to remove the school's Rebel mascot, the district said the high school's new mascot would be the Royals. Hundreds of mostly young people marched in North Richland Hills Tuesday, demanding the name of the Richland High School mascot be changed from “Rebels” – to just about anything else. Birdville High School (BHS) is a public high school located in the city of North Richland Hills, Texas and is the second newest school in the Birdville Independent School District (second to Walker Creek Elementary). BASEBALL(BOYS) schedules / rosters / news. Richland High School   •   5201 Holiday Lane East North Richland Hills, TX 76180   •   Site Map, Richland High School   •   5201 Holiday Lane East North Richland Hills, TX 76180 Site Map, Richland High School   •   5201 Holiday Lane East North Richland Hills, TX 76180. branding elements were created as part of this project including: and a mascot rendering that will be used to create a new mascot costume. The school colors and emblem of blue and gray, the Confederate flag and mascot of the Rebels was chosen by students and approved by the Birdville School Board. All rights reserved, in 2015 when local Rev. Its gaze is forward and upward and its mane is flowing, as if it is looking and leading into the future. 817-547-8005. Since 1961, Richland High School has been a pillar of community pride with highly accomplished alumni and a thriving and inspired student body. Richland High School Students Demand End to Rebels Mascot, Copyright © 2020 NBCUniversal Media, LLC. The Birdville ISD Board of Trustees will meet 4 p.m. Friday through Zoom to consider changing Richland High School’s Rebel mascot and related imagery. Kyev Tatum led the charge to update the school's mascot. Several other branding elements were created as part of this project including: a school crest, a spirit flag, social media graphics, a hype video and a mascot rendering that will be used to create a new mascot costume. In spring 2020, Birdville ISD leadership chose to change the school’s mascot to an identity befitting its rich traditions in a modern and relevant way. In a real sign of collaboration, the stakeholder group unanimously selected a lion to be the Richland Royals mascot.