The good news is a retainer-based approach with a well-thought out strategy can help you to engage with your target audience, promote products and solutions and build your credibility in order to achieve this goal. And I don’t say that for the sake of saving face… Inherently, public relations efforts are difficult to quantify. PR coverage adds credibility to your business, helps with SEO and can even generate leads. Stephanie is a native New Yorker and publicist who selectively represents ethical or sustainable brands. Unlike its close cousins–marketing and advertising–PR lacks any quantifiable indicators for measuring direct ROI. The simplest differentiator is the exchange (or lack thereof) of funds. Ethical or sustainable brands are more budget conscious, though. Unlike its close cousins–marketing and advertising–PR lacks any quantifiable indicators for measuring direct ROI. While, technically, any brand can hire a publicist and garner press for some brands, it’s not worth the cost for all. We understand that for many companies lead generation is a priority. For example, multiplying 25 hours by an hourly rate of $107 equals a $2,675 monthly retainer. Our rates for individual press release mini-campaigns are $750-$1250 per campaign, depending on the desired number of contacts. It takes time to develop angles, craft pitches, coordinate interviews, information, or assets, and then–at the will of the editors–actually publish the piece. On a deadline and need a little extra help on press pitching, materials building, or list expansion? It’s just, usually, less straightforward and “to the books.”. With our retainers you pay a flat fee per month for our services, giving you greater control over your monthly budget. Every PR programme is different and has unique requirements and objectives. What is typically universal, though, is that you’ll get what you pay for–especially with an agency. Ethical or sustainable brands are more budget conscious, though. We can help craft insightful comments that will be used by your target outlets. It’s just, usually, less straightforward and “to the books.”, Before getting into it, it’s important to understand the difference between marketing and public relations, as the two are often confused. Social media support for ongoing posting is also available on reduced retainer rates ranging from $200 to $1000 per month, depending on the number of platforms desired as well as posting intensity. Keeps your budget where you need it – with no hidden fees or costs; Seamless, ongoing promotion to your most desired targets, where they’ll be most effective for you from a sales point of view; You get constant PR support at a much smaller budget than in-house costs; We're able to pitch your most important media targets on a regular basis, significantly increasing your potential results (and often in much shorter timelines); Increase cachet for yourself, your services or products and more industry-wide; Increased reach to prospects in key markets through a combination of intensive press, marketing, and promotion efforts, including pitches to industry notables, news support on your web site, and a specialized press kit which will grow as your PR and project successes do; The added perception of success for your company (valuable in itself) which then leads to increased revenues and cachet throughout your industry -- as well as a substantial increase to the perception of your company’s net worth worldwide. Opinion pieces / case studies / surveys (x3). Problem is that not every company can afford old-school PR retainers… Until now, the paradigm was that you either had to put up a minimum $10k retainer monthly to get real world PR results or you did the … PR, on the other hand, is typically retainer-based work with the objective of building brand equity and positioning, to increase awareness and exposure, and, in turn, convert sales. We can create and place impactful case studies for you. That’s not to say there is no ROI, though. We can handle the writing, press list creation, distribution and follow up for your press releases. Simply select the PR package that is right for your business or contact us and tell us about your requirements if you’d prefer a bespoke retainer. –guaranteed placement for specific, anticipated returns. Current verticals include General Interest, Men's, Women's, Fashion, Pop Culture, Shopping, Luxury/Affluent, Advertising/Production/Graphic Design, and other media. A good PR programme will complement your content strategy, and vice-versa.