“The impact of the pandemic will last for a very long time for many older people. To access full credit, contact, company and people information, you'll need a Source membership. They’ve been there and done that, so they’ve got some amazing experiences – our new film is all about encouraging the nation to donate their words and seek them out.”, Age UK, Cadbury, Cadbury Dairy Milk, Claudia Miceli, Darren Bailes, Laurie Boult, VCCP, Cadbury Dairy Milk Launches New Campaign “The Originals” added by newsroom on September 23, 2020View all posts by newsroom →, You must be logged in to post a comment Cadbury and Age UK were determined that the partnership would go so much further than a typical on-pack promotion.They recognised the power of combining their voices. “The brand was founded in the Victorian Era so that people could have a good life. Don’t miss new shots content – sign up to our mailing list. Stay up-to-date with the latest news, insight This time, the campaign’s new film celebrates what happens when you take the time to stop and listen. We’ve worked in the industry for twenty years and many clients don’t allow you to reach the potential.
A new film from Cadbury Dairy Milk captures some of the unexpected stories the older generation can share with us and inspires the nation to do the same. Cadbury is donating … Well, the primary reason behind this decision is to spread awareness about the problem of loneliness among the old age people. The truth about older people is they don’t need tiptoeing around. There was an outpouring of stories, memoirs, and recommendations.
They went for generosity over negativity, kindness over fear. This month, in Amy Kean's ongoing series about culture within advertising, she examines the industry's obsession with - but lack of understanding about - TikTok. Cadbury has been a brilliant client, and that’s really why they get brilliant work.”. Partnering with Age UK was the first step Cadbury took. Sascha Darroch-Davies, co-founder of specialist sonic branding agency DLMDD, gives us his witty view on the audio choices from some of this year's festive campaigns.
The ongoing "Donate Your Words" campaign, a partnership between the chocolate brand and charity Age U.K., was created by agency VCCP. Parker says, “[Production company] Academy found all the people who shared their stories.
The VCCP creatives chime in here. There’s a trust between the group of men that really underlines how important it is, and how valuable it is, to allow creatives the chance to perform to their highest ability. with a Source membership. Cadbury’s Donate your Words campaign with Age UK was a social-campaign to raise awareness of the issue of loneliness for older people, whilst raising money through the sale of a limited-edition bar. What VCCP did was put a positive spin on it.” Instead of talking about the weather, the routine, the agency dug deeper. The decision to leave things unsaid, in particular, emphasized that there was always something more to the story. Click below to find out how to super-charge your shots experience with the world's most comprehensive advertising database. The dedication to service, to helping each other, makes it all the more important to say the things we need to say and to give seniors space to share their voice. shots spotlights the world's most When asked about how they had found the seniors for the film, the guys all laugh.
Film advertisement created by VCCP, United Kingdom for Cadbury, within the category: Confectionery, Snacks. Suddenly, seniors were even more at risk of loneliness than ever before. The Broadgate Tower Third Floor, 20 Primrose Street, London, United Kingdom, EC2A 2RS.
sign up to our mailing list. Claudia Miceli SBM at Cadbury said about the campaign “We are really proud of our partnership with Age UK and the inspiring and moving films we have developed to support our Donate Your Words campaign.
The ad has to take steps towards actually solving the problem. If you've ever felt under-qualified, over-promoted or out of your depth, says Amy Kean, it's not you, it's them: the bullies and belittlers whose own pain compels them to spread torment like a virus. Most importantly, Donate your Words helped to shine a light on the devastating effects of loneliness and the impact that just a few kind words can have on the lives of older people.
There was a flood of these stories from everyone, which meant that we featured people sharing their real, genuine experience. And we really hope this campaign will help to raise awareness of the heart-breaking issue of loneliness, remind everyone how valuable older people are to our society and inspire the public to help make a difference.”, Darren Bailes, VCCP ECD commented “Last year we asked people to talk, this year we’d like them to listen. When Daniella Carter didn’t see the kind of representation she needed, she decided to start Daniella’s Guestbook; a multi-disciplinary initiative to interview and uplift other marginalized voices in the industry.
Stay up-to-date with the latest news, insight and inspiration for the creative community. Last year, prompted by the shocking fact that 225,000 older people often go a whole week without speaking to anyone, thousands of people took time to have a conversation with an older person.
In a world that has changed for so many this year, they have also continued to support their partner Age UK, to help the charity be there for older people most in need throughout the Covid-19 pandemic.
The smartest way to manage, present and pitch your work. “It was heartwarming to be able to align Cadbury with this charity and help shine a light on the great work Age UK is doing,” he says, “Age UK is made up of volunteers who show up every single day to help the elderly, raising money, checking in... that’s a good thing to recognize.”.
The pandemic continues to be a period of great anxiety and fear for most people, especially millions of older people – with loneliness and social isolation taking its toll more than ever before. What is “donate your words” campaign? This latest film really celebrates the older people in our lives and encourages us to speak to them to discover the incredible and surprising things they have achieved and lived through. From a 15th century misogynist to an experience much closer to home, Kean examines how Imposter Syndrome isn't something you have, it's something you're given.